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    Pencil Project

300 x 10: media, memory, and moppet
    The intent on creating 300 X 10: media,     memory, and moppets was to both engage     young people in the creation of the     installation, as well as initiate a discussion
    about today's visual culture. Six volunteers     ages 6 to 12 were asked to photograph     their environment, focusing on things that     were branded. This exercise raised their     awarenss of ubiquity of branded products,     as well as raise the awareness of the     University community in which their images     were part of an installation. American     children between 2 and 18 years of age     spend an average of 6h32m each day using     media—television ranking at the top     (www.kff.org). The title of the installation     came from a 2001 Nickelodeon study on     brand recognition that concluded by age     ten, the average American child could     identify between 300–400 branded logos.

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 Small Person's Space
    

300x10

300 x 10: memory, media, and moppets, 2005                click here to see Exhibition Poster
Installation
table, four chairs, twin bed, nightstand, two televisions, two DVD players, 300 suspended
4" x  4" photographs mounted on sheet metal

©2011 colleen c ellis